Can our soul vanish?

You fell in love with that brand, product, service, project, team.

You would not buy anything else even if it was cheaper, told it was better, ensured to have a shorter answering time, offered a more attractive one, promised to get a salary increase. You would not do it because of that je ne sais quoi, that intangible thing that kept you attached, let’s call it “soul”.

Soul is the essence, the why, of a company, of its members, the who, the sum of each individual believe, effort, success and failure.

If we lose sight of what we want, why and how we act, our soul slowly, very slowly starts to vanish, until one day we do not recognize the person looking at us in the mirror.

When companies start looking for a different what, no understandable motives behind, without adapting/revisiting their why or adjusting teams to the new reality, their soul starts softly to disappear.

And one day, you do not know why, but “love” is no longer there. That brand used to be, that product was good, the service is not bad, the project is no longer thrilling and we could use some fresh air on a new team.

We are not the same we used to be years ago, neither do companies. Life is change and evolution. Awareness and consistency are two elements to keep the essence, our soul with us.

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