Brand

Premium

Posted on 25 April, 2021 by MSerra

Saturday evening. Movie theater. Just wanted a popcorn bucket and a pair of sodas. Too many options and it looks like as the more you pay the more you will get. Small, medium, large, premium. No detailed description, only the headlines. It is important to be clear on what means what we are offering, it … Continue reading Premium

Personal brand

Posted on 30 January, 2021 by MSerra

We all have a personal brand. It is a mix of what we tell or sell about ourselves, what we promise, what we do, what we care about, what we finally deliver and our answer or reaction when things get a bit tough. Consistency, always in search of improvement and a solid market expansion should … Continue reading Personal brand