Saturday evening. Movie theater. Just wanted a popcorn bucket and a pair of sodas. Too many options and it looks like as the more you pay the more you will get. Small, medium, large, premium. No detailed description, only the headlines.

It is important to be clear on what means what we are offering, it is important to bear always in mind what we really want and need, so we don’t go for the fancy name or the first in the list.. So we won’t go every time for the Premium one (smaller plastic mug and a metal bucket instead of carton), maybe you just wanted the Large one: Large drink, big bucket. That’s it, simple.

In life, Premium doesn’t imply quantity or quality 100% of the times. Just to be clear.

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